We have never had more access to information in the history of human kind, yet the average attention span is diminishing. Reading books used to be a privilege for the elite, then it became commonplace and now there is a risk of it being killed by boredom.

Your beautiful brain

Amongst all other senses, the brain is pre-dominantly visual. For most people, a visual image, picture, or scene from a movie will be easier to recognize than a text page. Even your favorite book may be harder to recall than pictures. A visual cue is the most practical and reliable introduction of the outside world. Based on that income, we form our principal beliefs and direct our behavior based on the reality we have construed. Tech companies are very much aware of our mental wiring. So far, their only connection to your brain is through the digital screen. Thus, they amplify the availability of images. Your friends share them, you see their experiences, which you like, love or dismiss. Yet, if the same friends would share a longer text of intellectual content, many of us would scroll to the next post in the search for immediate dopamine to our emotional register.

The power of habits

Which again leads us over to habits. If your first morning routine is to scroll through the social media posts, then that is what you are going to like. As the content is easily absorbable it gives immediate satisfaction without any effort. Pretty much like junk food, which is designed to be sweet, salt, fatty and easy to chew. Immediate satisfaction; yes. Long term health benefit for your body; no.

In a world where everybody is competing for your attention through maximum screen time on their platform, how can we inject some substantial content into the brain? How do we motivate the unmotivated to learn more? How do we combine a good visual appearance with useful content? And how can we change the habits of millions to have joy of learning and constructive collaborations? Both for a better professional life and a meaningful private life.

The building blocks of progress

If you embrace new information, you learn faster. If your work colleague deeply understands what you communicate, you collaborate faster. If your customer is able to truly understand your services, they can make better judgements. Perhaps not in your favor, but the customers who truly buys the mission will be loyal over time.

It all boils down to microelements of communication. Are we in a positive mood when we listen? Is the content presented in an understandable way? Is it easy to receive explanations for more complicated content? Are we treated respectfully in the process? Do the presenter listen to OUR questions?

These same questions will come again from a professor to a student, from a boss to a member of staff, from a company to a customer. In short, all parts of live where there is a dialogue and exchange of information.

MASTER WiZR is about the Core of communication. What is the truly valuable content? What information would the recipient need to understand it? How can it be concentrated, and made understandable to the audience?

Eyes – The highway to the brain

Yes, we have several like smell, touch, taste, sound and temperatures. So far, the computer screen is the only interface to our brain. US based Neuralink work to have the brain directly connected online. We accept that the brain is mostly visual, and focus on the eyes as a gateway.  MASTER WiZR works on perfecting the visual absorption we have in our eyes, and using them as a super-tool to build more content in our minds. When we unlock the gateway of absorption to the brain, we can all learn more. When our neurons are relaxed, we are in a positive mood and the content is presented in a digestible format; magic happens. Human progress is about levels of complexity in society and citizens, we cannot build more progress, unless we see ways to incorporate more Core content into our brains. Our mission is a better tool for understanding, which caters for inclusive human progress, where everybody is empowered mentally. Simply put: More quality content into more brains.

MASTER WiZR

How do we create a world where the average person can increase their knowledge just a little bit? How do we compete with the instant emotions of Social Media, and use the same instruments to boost people’s knowledge? We believe humanity can become both wiser and inclusive, without boring people with long format text. The MASTER WiZR method is about taking the small fractions of valuable content, and build them together in a way which is:

-Visual

-Emotional

-Digestible

-Understandable

-Educational

Get WiZR

By the way, thank you for reading so far on an outdated medium as plain text. It probably says something about you. ?