DID YOU KNOW?

Over 200,000 fonts exist in the world.

Typography is an essential element of graphic design. It involves choosing the right fonts to convey a message and evoke a particular mood or emotion. However, with so many fonts available, choosing the right one can be overwhelming for beginners. 

In this beginner’s guide, we’ll go over some tips on how to choose the right fonts for your design.

• Consider the purpose of your design: The purpose of your design will influence the type of font you choose. For instance, a font suitable for a children’s book will not work for a legal document.

• Match the tone of the design: Different fonts express various tones through their own personalities. For instance, a bold sans-serif typeface might convey strength in a sports logo, while a script font can bring beauty to a wedding invitation.

• Think about legibility: Legibility is crucial for a design to be effective. It’s important to choose a font that is easy to read, even in smaller sizes.

• Use contrast: Using the contrast between different fonts can create visual interest and make your design stand out. Pairing a bold font with a thinner font can create a compelling contrast.

• Limit the number of fonts: Using too many fonts in a design can make it look cluttered and unprofessional. It’s best to limit the number of fonts used to two or three.

• Pay attention to kerning and leading: Kerning refers to the space between individual letters, while leading refers to the space between lines of text. Adjusting the kerning and leading can significantly affect the overall appearance of the text.

• Test the fonts: Before settling on a font, test it out in different sizes and weights to see how it looks in various contexts.

• Consider accessibility: When selecting fonts, accessibility must be taken into account. Some people could find it difficult to understand your message if you use a hard-to-read typeface.

Some popular font combinations include:

• Serif and Sans-serif: This combination creates a classic and professional look. The contrast between the two fonts adds visual interest.

• Script and Serif: This combination is elegant and formal. It’s often used in wedding invitations and other formal events.

• Sans-serif and Monospace: This combination is modern and clean. It’s often used in tech and startup companies.

Your font selection will likely have a big impact on your design’s message and tone. When choosing typefaces, it’s important to consider the target audience, tone, legibility, contrast, kerning, leading, testing, and accessibility. If you use fewer fonts and consider typical font pairings, your design will be more effective.

By following these tips, you’ll be well on your way to choosing the right fonts for your design.