A design philosophy known as minimalism places an emphasis on functionality, simplicity, and the use of negative space. 

Why Less is More:

• Minimalist design is visually appealing and easy on the eyes. A cluttered design can be overwhelming and distracting, while a minimalist design allows the eye to rest and focus on the important elements.

• Minimalist design emphasizes functionality over aesthetics. A minimalist design focuses on the purpose of the product, rather than embellishing it with unnecessary design elements.

• Minimalist design can help to create a sense of calm and serenity. By reducing visual clutter, a minimalist design can create a peaceful and relaxing environment.

• Minimalist design can be more accessible and user-friendly. By simplifying the design, it can be easier for users to navigate and understand the product.

Examples of Minimalist Design from Industry Giants:

• Apple is a company that has long been associated with minimalist design. Their products, such as the iPhone and MacBook, are sleek and simple, with a focus on functionality and ease of use.

• Nike’s logo is a prime example of minimalist design. The simple swoosh has become one of the most recognizable logos in the world, and it’s a testament to the power of minimalism in design.

• Google’s search page is another example of minimalist design. The page is clean and uncluttered, with a focus on the search bar and the results.

• IKEA is a company that has embraced minimalist design in their furniture and home goods. Their products are simple and functional, with a focus on affordability and accessibility.

• Muji is a Japanese brand that is known for its minimalist approach to design. Their products are simple, and functional, and often feature a neutral color palette.

• Dieter Rams is a designer who is often cited as an inspiration for minimalist design. His work for Braun in the 1950s and 1960s is a testament to the power of simplicity in design.

Finally, minimalist design is an influential ideology that places a strong emphasis on functionality, simplicity, and negative space. Minimalist design can promote calmness and peace by eliminating visual distractions and emphasizing the key components. It also makes goods more approachable and user-friendly. 

Industry giants such as Apple, Nike, Google, IKEA, and Muji have embraced minimalist design in their products, and designers such as Dieter Rams have inspired generations of designers to prioritize simplicity in their work.