Data is a powerful tool for any presenter, but used incorrectly it can be dull and monotonous.

Use your data to tell a story.

Relying exclusively on facts won’t necessarily inspire your audience, but when you show how those facts relate to each other and to the theme of your presentation, you can really make an impact. Pay attention to the details– like how the data is presented visually– to emphasize key points and draw your audience’s attention.

Also, according to Harvard Business Review, you should “focus most on the points your data illustrates“.

Don’t be afraid to get personal.

People are more likely to be interested in and moved by data when it is accompanied by an emotional story or experience. Share anecdotes that you feel best illustrate the point you’re making. These human elements will help to personalize your data and make it more meaningful. However you should avoid exaggerations and figurative language when interpreting your data.

Be creative

Data doesn’t have to be boring, and you don’t have to rely solely on graphs, charts and tables. Think of new and innovative ways to present your data. You can use audio, motion graphics, games or interactive elements to make your data come alive. According to a 2017 study, you should present statistical data using text, tables, and graphs to make data come to life effectively.

Be sure to quote reliable sources.

Data is only as effective as the source it comes from, so make sure you are citing reliable, trustworthy sources. By adding quotes, statistics and data from experts in the field you can further drive your points home.

Data can be a great tool when presenting, but it’s up to you to make it interesting and inspiring. When you tell a story, add personal elements, be creative and use reliable sources, you’ll be sure to make your data come to life.