Connection, like us, is always evolving. Communication, acting as a catalyst for connection, evolves with it. One thing is for sure, when it comes to what makes humans spark, the only constant is change.

One of the most widely known frameworks addressing such abstract concepts is Maslov’s hierarchy of needs. Applied to many fields, from marketing to organizational behavior, it acknowledges human connection as an important aspect of belongingness, esteem, and self actualization.

Human connection drives creativity, interactions, and innovation. It’s inspired the creation of entire industries, such as dating and matchmaking, hobbies and special interest related social apps, and so on. Creating connection in the digital realm is the golden ticket to the new digital world. However, people and organizations still challenge to create and sustain this connection that is oh-so natural to us, digitally.

More recently, researchers delving into the complex notions of wellbeing and life satisfaction have found themselves revisiting this well-known pyramid. “Our findings suggest that Maslow’s theory is largely correct. In cultures all over the world, the fulfillment of his proposed needs correlates with happiness,” report researchers.

In the pursuit of self actualization, one explores the world through connecting with the surrounding ideas, people and world.

To Be Seen

Why do we value being seen? Human beings have this intrinsic need to feel seen for who they are. We navigate spaces and environments showcasing our values, passions, and talents. In fact, studies show that being seen is a vital aspect of mental health and emotional wellbeing, bringing about benefits such as reduced anxiety and depression.

How are we seen in an organizational setting? Feeling seen is strongly linked with having your ideas heard and appreciated. In a digital setting, it can be difficult to express one’s ideas and creativity. To shine professionally, the digital environment should be enabling rather than restrictive.

Did you know that the most commonly used communication platforms are not designed taking creativity into account? Whilst practicality is the foundation, creativity and challenging limits elevate platforms to the demands of today. For instance, MasterWizr’s communication platform lets individuals be seen by Show Rooms and 3D Spaces. These digital spaces allow us to reimagine professional communication, where individuals showcase their work in ground-breaking ways.

Power in Connection

We’ve seen first-hand how connection can be created in a digital environment. The great success of Tik Tok is largely explained by the power of connection. Individuals create and find content they relate with, making them feel more connected with each other and the world. 

Some companies have even dared to foster meaningful communications in a workplace setting. For instance, WiZR Share allows creatives to share from portfolios, catalogs, guides, portals, and viewing modes that are without limits. Companies who innovate in the digital world exhibit innovative characteristics, like:

• Non-linear, the modern way to communicate

What is nonlinearity? It’s the ability to improvise in conversation, to be empowered by information at your fingertips – the courage to go beyond the obvious.

• Rich, intuitive, easy to use tools

In the pursuit of sophistication, one must not neglect convenience. Innovative companies don’t trade complexity for convenience.

• Re-use, re-imagine, re-energize content

The circular approach is not limited to the economy. Content creation is not a one-off endeavor, and brand identity is a journey paved by consistency. Follow your heart, but be consistent at it!

• New approach to creating deeper connections

Earlier we said connection is constantly evolving. In forming deeper connections, physical or digital, we must evolve with it. 

The biggest takeaway – when creating a digital connection, there is no clear recipe. Whether you are part of a remote team looking to improve your communication culture or you wish to master the art of communication, this theoretical understanding of connection paves the way.